With Dutch origins, the previous brand was a melange of colours, typefaces and illustrative elements. A refresh was needed to not only bring the brand into the current day, but to create a sense of place and community that was previously lacking.
The central idea of a tulip was retained, but was completely redesigned into a stylised motif representing the 'layers of care' available at Abel Tasman, with people at its heart. The colours correspond with the different service offerings (eg blue for Home Care) and the individual elements create graphic devices which can be used to bring collateral to life.
The rebrand included designing a responsive website, brochureware and signage for their Chester Hill village.