Sometimes a project is presented to you with such passion that you can’t help but grow attached. When we were approached to design the launch edition of Harvest Magazine, our client’s zeal for this self-funded publication was infectious.
The basic premise of Harvest is to showcase and encourage participation in overseas mission work. This is something close to our heart, so we were a great fit.
With an original print version created by Soo Coughlan, we were approached to craft a complete mocked-up iPad app, translating the print sensibility to something that would work on a touch screen. The process not only involved re-engineering the building blocks of the master brand (including designing and illustrating each individual page element), but creating a user experience that would appear so natural and intuitive it became almost invisible.
The result is a magazine app that is thoughtful and sincere, but highly engaging. To date the launch edition has been extremely well-received, and has set the wheels in motion for what will hopefully become a self-sufficient, regular publication in screen and print formats. We’re proud of the part we’ve played in bringing this publication to an audience of passionate people (but perhaps none as passionate as our client).