Dr Jennifer Stewart, the company's namesake, is a highly regarded, internationally-renowned equine veterinarian. The business needed to leverage its association with Jennie while at the same time positioning themselves as more of a product-focussed brand as opposed to a veterinary practice.
First, we ran a brand workshop with the team to help them uncover their vision and mission, and lead them into developing a new name and tagline. The name 'Jenquine' was created in-house, instantly giving them strong ownership of the new direction.
We then took this direction and created a master brandmark as well as secondary visual language, taking cues from molecular diagrams. The result is a brand that is wildly different to their competitors, while still encapsulating who they are and what they do. This project demonstrates just how well an open collaboration between client and designer can work.