Working with The Wise Agency, we're involved in supporting the Lendlease marketing team with creative that depicts their new strategy and focus, including developing master sub-brands for strategic pillars and visually demonstrating how they work together.
We've also created multiple retirement-specific visual assets such as an illustration library to complement the existing masterbrand, but with a specific focus on the retirement sector. To date, these have been rolled out on key strategic collateral including an animation expertly produced by In The Thicket.
Lendlease have recently undertaken a global rebranding across all of its business divisions, including the Retirement Living portfolio. Unlike other divisions, Retirement Living has a unique set of challenges in that the new brand needs to work within an existing portfolio of village communities, each with their own unique characteristics and local community affiliations.
The animation uses the visual elements that we designed specifically for Lendlease Retirement.