Monash Business Review
This cleverly edited and visually striking journal showcased some of the best thinking from respected academics in the field. Monash Business Review not only placed them at the head of the academic pack, but with articles written in plain English, it was possibly the first academic journal of its kind that actually appealed to business practitioners as well as academics.
The open collaboration between the editorial and creative teams saw the journal establish a strong voice in business, and a visually playful and engaging format which won numerous international design awards. Although it was eventually wound up after a succession of new marketing managers (a common cause of publication casualty), during its time it proved to be infinitely more effective at enhancing the Monash brand than a billboard or personalised pen could ever be.