The logo itself was still perfectly functional, and as the saying goes, ‘if it ain’t broke, don’t fix it’. So rather than reinventing the wheel, we concentrated on trying to extract the essence of what they now offered from a very complex and deep knowledge base.
Focussing on the three pillars ‘Respond, Prevent, Promote’, their processes and ethos were distilled into clear and concise areas, and communicated with a minimum of fuss. Their target audience are extremely time-poor, so providing them with enough information as quickly as possible was essential. The website reflects this, with an almost-flat structure and plenty of entry points for readers to make direct contact.