Ukubebe: love to sing, move, play
The name is simply a marriage between the words ukulele and bébé (that's 'baby' in Double Bay-speak). We combined the logo typography with playful splashes to visually transform the word 'ukulele' into 'ukubebe'. The branding programme captures the vibrance of a young child with the city-chic of their respective yummy mummies.
Ukubebe founder Joanne Steel is one of the most enthusiastic people you're ever likely to meet and it's her mixture of musical passion and pride that inspired this branding program including an identity, website, photographic art direction and printed collateral.