Continuing to educate the next generation of health professionals largely comes down to funding received from research grants and publication — something that needed to be given greater emphasis within the faculty.
Working with Primed, we developed a theme for a staff retreat where changes to their internal workload would be introduced. We took a simple approach, crafting an animation based on hard facts to communicate the faculty's successes and contributions to the field of health sciences. It reduced many in the faculty to tears (in a good way!). To complement the animation we also wrote and designed a printed 'storyboard' identifying key focus areas for the faculty to build into its strategic plan for the next five years.
Following the success of this campaign we were again approached to create an animation to introduce staff and students to the new university-wide Learning.Futures teaching model, which is less about 'chalk and talk' and more about collaborative, hands-on and student-directed learning. Whilst generic head office materials had already been produced, the Health faculty felt they needed something that directly addressed the benefits for students entering health professions. Again, we wrote the script, designed all the graphics and produced the final animation, which was met with great enthusiasm by staff and students at its launch during UTS O Week 2016.
The University of Technology, Sydney is traditionally seen as more of a ‘vocational’ institution. But for the Faculty of Health, this doesn’t reflect their overall contribution to the field of health sciences.
We were engaged firstly to communicate their focus on 'growing excellence' in teaching and research to staff, and then to convey a new university-wide teaching approach to both staff and students.
'Growing Excellence' staff retreat animation
'Learning.Futures' O Week animation