West Weekend Magazine
With newly-appointed editor Rob Broadfield, West Weekend Magazine was developed from scratch, with a team spanning the continent. Creating the entire look and feel (including content recommendations) was a huge task in itself, but perhaps an even bigger task was creating an in-house environment where it could thrive. This involved regularly working on-site with the newspaper creative staff (an amicable team of designers, photographers and illustrators with no magazine experience) and mentoring them in creating — and sustaining — a weekly magazine.
From briefing and commissioning photography and illustration, to liaising with the print production staff, to organising IT permissions, the initial success of the magazine depended largely on continued engagement.
Eventually, West Weekend Magazine found its own place within the newspaper, and has undergone a few cosmetic and staff changes since its beginnings back in 2007. To date the magazine is widely considered the premium weekend liftout in the state, and with a readership of 421,000 and counting, it looks like it’s mission accomplished.