Sometimes a client is so involved with a project that they become an extension of the studio. This was the case with Gregory Dohnt, who approached D&O to help him create a brand for his new executive search business. Everything was up for grabs, including the name. And everything that’s been produced since is the result of a close collaboration—each side pushing the other to dive deeper, experiment further, test more. The result is a brand identity that not only helped Dohnt & Co immediately position themselves where they wanted to be, but has already been copied (badly) by a competitor. In Gregory’s words: “Our partnership has been the defining relationship of 2018 for me. It’s lovely setting up a business, but you have made it a joy.”