Madame Gazelle has fast become THE name in Canberra property styling. So when they approached D&O to update their original brand, they needed to continue leveraging key brand assets such as their name and use of black and white. Literally drawing on the bespoke nature of their approach, I drew a custom typeface for their logo, paired with a bold display serif font that is just like them—classy with a twist! Over the years the team have become fondly known as ‘Mad Gaz’, so this was also central to the rebrand, and features in the brand expressions—which not only play on their name, but give more insight into what makes them tick, and what they do.