When the global COVID-19 pandemic unfolded, some of the hardest-hit people in Australia were students studying for the Higher School Certificate. NSW Education Standards Authority (who are responsible for administering the HSC) teamed up with youth mental health advocacy group ReachOut to create a suite of mental health resources for students struggling with the massive changes they were experiencing. D&O was commissioned to come up with social media posts for each of the campaign messages that would be clever, engaging, age-appropriate but not patronising, instantly recognisable across the campaign and eminently sharable. Easy!